Urban Alley
Winning market share in Australia's growing craft beer industry.
Our Work
- Social (Organic)
- Social (Paid)
- Content
Performance Data
+
Social follower growth
%
Increase in product sales
%
Social engagement growth
<h5>Our Strategy</h5>
Our social strategy centred around in-house photography and graphic design, giving us the ability to rapidly create quality content for use across Urban Alley’s social media platforms. Our advertising campaign took customers on an educational journey where they learned about the Urban Alley brand, what makes good beer, the subtle and not-so-subtle differences in beer flavour and where they could find their nearest Urban Alley retailer.
