Skill Finder
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Our Work
- Social (Paid)
- Search (Paid)
- Search (Organic)
Overview
Skill Finder is an initiative launched by the Federal Government to help the Australian workforce learn new skills in tech. Driven by Adobe and Balance Internet. Partnered with Google, Facebook, Microsoft, Atlassian and many more brands in the local and global tech industry.
What they have to say
“Design Digital consistently exceeded our expectations – their strategy was detailed and insightful, the results have been exceptional (delivering a CPC of less than 50% of our original target), and the team provided quality service with their expertise, flexibility and approach. Highly recommend Design Digital!”
– Grace, Marketing Manager at Skill Finder
Performance Data
%
under target CPC
M+
ad impressions
k+
course enrolments
Our Strategy
Skill Finder has colossal marketing objectives primarily focused on building traffic to the site and converting that traffic into course enrolments.
Achieving campaign success relied on perfecting campaign structure, ad creative and user targeting to allow machine learning algorithms to effectively optimise towards our goals.
Finding the right balance for our channel mix has enabled us to effectively chase both high traffic volumes and enrolments simultaneously, leveraging the benefits of each channel to our advantage.
