Peter Jackson

Peter Jackson have 65 stores across Australia, a figure which is growing each year. The online component of their business has been thriving since lockdown forced a shift in purchasing behaviour. Our digital strategy aims to drive online sales while also building awareness and generating measurable in-store visits.

Restructuring Google and Meta ad accounts to laser-focus our efforts towards these objectives saw immediate results, with a 98% increase in return on ad spend in our first month together.

Since then we have added data layers to the Google product feed resulting in growth from an advertising and SEO perspective, developed an omnichannel customer journey and digital communications strategy and added new social media channels into the marketing mix.